A few observations on the changing trends in tv viewing

Just in the last decade or therefore, there has been a huge shift with regards to how folks in society consume our content, moving from cable tv to online platforms.

Looking at the internet vs television statistics, particularly as the array of content grows tremendously and, if a piece of content is not that exciting anymore, the customer will essentially look for something better, it is incredibly big for service providers to produce good quality content. The likes of HBO’s executive figures are notable for introducing the most famous tv shows, which have essentially shaped general culture, and have actually a loyal audience all over the world. By making these contents offered online, the video streaming industry growth might be employed by TV giants to distribute their content.

When taking into consideration the meaning of online video streaming statistics, we can probably guess with some level of confidence that the trends of internet-based intake of media are only going to go up in the near future. Our world is experiencing a phenomenon known as the cord cutting demographics, which indicates the range of people – increasing every year – of households that do not view a tv and a cable set of channels as a necessity, and instead base their content viewing solely on internet platforms. Figures such as Netflix’s major shareholders are well aware that, by providing a reliable service with typically updated content, and effectively no adverts, consumers are very driven by a service that caters to their needs, and are happy to pay regular fees in exchange for no interruption, entire seasons available at any time, and the avoidance of all the little annoyances found in the standard tv broadcasting.

Some platforms have been handling both tv providers and online ones for the past few years, taking the best of both worlds. One among the advantages of these platforms, as indicated by the interest of Sky’s activist investors, is that it is much easier to broadcast content such as live events. One could wonder why live streaming is important, seeing as we can watch whatever movie at any time on standard streaming platforms, but just imagine those events that should definitely be followed in genuine time to truly live in the instant of the surprise. This is the case of the approaching award season, where from the moment a winner is announced there will be news reports all over the internet ruining your revelation if you plan to watch it later. Another evidently crucial sector is that of sports: the best streaming service for sports will make its customers appreciate that tournament final from either their sofa and huge tv, or from their phone if they are on the go, so they can celebrate in genuine time with all the other lovers of their favourite team.

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